The world’s acclaimed biggest singing talent reality TV show “The X
Factor” which has been rocking Europe and the Americas has finally
berthed in Africa, with Nigeria scoring the first, courtesy of the
leading telecommunications company, Globacom, who has even gone a step
further in offering a whooping N24 million as the star prize for the
ultimate winner of the show.
The unveiling of the show took place at the Get Arena, Lekki, Lagos
on Wednesday before a audience consisting of media executives, Glo
Ambassadors, top management staff of Globacom and some members of the
public who were invited to be part of the fun-filled launch which
dragged on till late in the night. Highlights of the nights include
musical interludes, jokes and open mic competition which got the
audience dully entertained.
The ultimate winner of “ The X Factor” show is expected to smile home
with princely sum of $150,000 (N24 million), purportedly the biggest
purse among current reality TV shows. The winner will also win a
recording contract with internationally acclaimed Sony Music for the
recording of an album and professional management of the winning
individual or group.
According to the company’s Head, Reality Shows, Sulyman Bello, Glo is
proud to be the catalyst that brought about this development and the
attendant buzz cum excitement it will generate across the continent.
“Africa has been yearning for a programme of this optimum quality and we
are privileged to have made it possible” enthused Bello.
He added that Glo needed to do something special to signpost the
special year of its 10th anniversary, hence the gift of “The X Factor”
to entertain and delight its teeming subscribers across sub-Saharan
Africa and the larger public.
“This year marks the 10th anniversary of our operations and this
programme is, in part, our modest way of thanking our subscribers for
their loyalty and patronage” he said.
Commenting on the ultimate prize of $150,000 to the winner, Bello
said that this is in sync with the profile of the show. “The
unprecedented top prize is a reflection of the premium status of the
programme; this is in addition to the coveted Sony Music contract with
the attendant post-season super star status for the winner and
international stardom which is not provided by any other music talent
show in the country today”, he added.
The X Factor, a Syco-owned format, is produced and distributed
worldwide by FremantleMedia. Speaking about the show’s upcoming debut in
Nigeria, Jamie Lynn, EVP Sales and Distribution, EMEA at FremantleMedia
said “The X Factor is one of the leading entertainment shows of this
generation and we are absolutely delighted to be working with Glo to
bring Nigeria its own version. The blockbuster show has enjoyed immense
success all over the world and we have no doubt it will make the same
impact in Nigeria as it has had around the globe”
“The X Factor” is a Reality TV singing competition to find new
talents. It is contested by aspiring singers, drawn from public
auditions and is open to all ages, sex, styles, solo acts or groups. A
major difference between the show and others is that the judges also
double as coaches for the various groups.
It is peculiarly split in stages, following the contestants from
auditions through to the boot camp, the judges’ homes; to the grand
finale. Dancers are also featured and contestants could accompany
themselves on guitar, piano or any other musical instruments.
“The X Factor” has been successfully launched in major countries
including United Kingdom, the United States, Albania, Argentina,
Australia, Belgium, Denmark, France, Germany and Spain. Here in Africa,
the month-long pre-auditions, which are the first stage, will kick off
in Abuja on April 13th and later hold in Port Harcourt and Lagos. It
will also run in Accra and Kumasi in Ghana.
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